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Holiday Season Online Retail Spending Up 13%

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Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a report by comScore.

For the 2012 holiday season to date, 11 individual days have surpassed $1 billion in online retail sales, already surpassing the record of 10 shopping days in 2011.

During the five-day workweek ended December 14, four individual days eclipsed $1 billion in spending, led by Green Monday with $1.275 billion.

Cyber Monday (Nov. 26, 2012) currently ranks as the heaviest online spending day of the season—and in history—at $1.465 billion. Tuesday, Dec. 4, 2012 was second with $1.362 billion, followed by Monday, Dec. 10, 2012 (Green Monday) with $1.275 billion, Tuesday, Nov. 27, 2012 with $1.263 billion, and Monday, Nov. 28, 2011 (Cyber Monday 2011) with $1.251 billion.


"This past workweek saw four days surpass the billion dollar spending threshold during the heaviest five-day online shopping period on record," said comScore Chairman Gian Fulgoni. "With this most recent week in the books, the peak spending period may now be in our rear-view-mirror—but the online holiday shopping season is not over yet."

"For the season-to-date, the growth rate based on corresponding days last year is 13%. But, with two extra shopping days between Thanksgiving and Christmas this year, we still expect that the full season will realize a growth rate well north of 13%," Fulgoni added.


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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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