Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries, according to a new report by ZenithOptimedia.

The US now ranks No. 12 in the adoption of new media technologies and is expected to slip to No. 14 in the rankings by 2015.

Across the 19 geographic markets studied, Western Europe is leading adoption for all three technologies.

Below, other projections issued by ZenithOptimedia.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.