Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).
Asked about their marketing investments in 2013, more than one-half (54.3%) of WBOs cite their website as a "very important" priority, 35.9% cite social media marketing, 35.7% cite search engine optimization (SEO), and 19.9% cite mobile as a very important investment priority in 2013.
Below, additional findings from Web.com and NAWBO.
Hiring is up: 38% of WBOs plan to invest more in new talent in 2013 than in 2012, and 54% plan to keep hiring investments at about the same level.
Websites Most Valuable Tactic
Asked which marketing tactics provide the greatest value for their business, 52% of WBOs rank website design and maintenance as "very valuable." Social media and SEO together rank second (37.9%), followed by email marketing (25.2%):
Future of Marketing in SEO and Social Media