Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by and National Association of Women Business Owners (NAWBO).

Asked about their marketing investments in 2013, more than one-half (54.3%) of WBOs cite their website as a "very important" priority, 35.9% cite social media marketing, 35.7% cite search engine optimization (SEO), and 19.9% cite mobile as a very important investment priority in 2013.

Below, additional findings from and NAWBO.

Hiring is up: 38% of WBOs plan to invest more in new talent in 2013 than in 2012, and 54% plan to keep hiring investments at about the same level.

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.