On average, sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do not receive such messages, Leads360 found.
But timing is everything. Text messages sent after contact via telephone has been made improve conversions 112.6% over average conversion levels, whereas those sent prior to phone contact convert at roughly 4.8% below the average rate:
Importantly, sending text messages to a prospect before making contact on the phone decreases the likelihood of ever contacting that lead 39%, according to the report.
Below, other findings from Leads360.
For the same reasons that text messages can be a more effective way to communicate with sales prospects, they also have the potential to be interpreted as intrusive or in violation of one's personal domain when used for business purposes, Leads360 notes.
How many text messages should be sent?