Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360.

On average, sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do not receive such messages, Leads360 found.

But timing is everything. Text messages sent after contact via telephone has been made improve conversions 112.6% over average conversion levels, whereas those sent prior to phone contact convert at roughly 4.8% below the average rate:

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.