Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn.

Asked to identify the one factor that offers the greatest opportunity in recruiting for 2013, 47% of surveyed staffing and recruiting professionals cited increased access to passive candidates via social channels, 18% cited efficient business practices, 15% cited increases in flexible roles and working environments, and 7% cited untapped growth in emerging economies. 

Below, additional findings from the North American Staffing and Recruiting Trends report, issued by Bullhorn in February 2013.

Among the recruiters surveyed, nearly all (98%) say they used social media for recruiting in 2012, up from the 94% who did so in 2011.

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.