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Social Media and Recruiting: Top Channels and Trends for 2013

by Lenna Garibian  |  
March 11, 2013

Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn.

Asked to identify the one factor that offers the greatest opportunity in recruiting for 2013, 47% of surveyed staffing and recruiting professionals cited increased access to passive candidates via social channels, 18% cited efficient business practices, 15% cited increases in flexible roles and working environments, and 7% cited untapped growth in emerging economies. 

Below, additional findings from the North American Staffing and Recruiting Trends report, issued by Bullhorn in February 2013.

Among the recruiters surveyed, nearly all (98%) say they used social media for recruiting in 2012, up from the 94% who did so in 2011.

Among those using social media for recruiting, LinkedIn was the most popular channel (97%), followed by Facebook (51%) and Twitter (49%).

LinkedIn Most Effective Social Channel

LinkedIn was also the most effective channel for recruiting: 93% of recruiters say they used the professional networking site to successfully place a candidate 2012, up from the 86% who said so a year earlier. Some 17% of recruiters used Facebook to place a candidate in 2012 (vs. 19% in 2011), and 13% used Twitter (vs. 10% in 2011).

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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  • by Sasha Zinevych Thu Mar 14, 2013 via web

    Don't you think that Facebook can't be used for recruiting because of the tough anti-spam policies (when you write to an unknown professional) and Twitter is not good because of the short text message format and the huge amount of other stuff that comes in?

  • by IT recruiters Thu Apr 11, 2013 via web

    From what Iíve seen in working with IT staffing agencies, the rise in social recruiting has allowed both candidates and employers an easier way to find the best match. Social recruiting is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires.
    Than Nguyen

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