About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services, according to a report by Nielsen.
Moreover, the number of Zero-TV households in the US grew to more than 5 million in 2013, up from just over 2 million in 2007.
Below, additional findings from Nielsen's Fourth-Quarter 2012 Cross-Platform Report.
Though most (75%) Zero-TV households still own at least one TV, they tend to use those sets to watch DVDs, play games, or browse the Internet.
New Viewing Devices
When viewing video content, more than two-thirds (67%) of Zero-TV households use non-traditional devices, such as computers (37%), the Internet via TV (16%), smartphones (8%), and tablets (6%):
Cost (36%) and lack of interest (31%) are the main reasons Americans are opting out of pay-television services.