About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services, according to a report by Nielsen.
Moreover, the number of Zero-TV households in the US grew to more than 5 million in 2013, up from just over 2 million in 2007.
Below, additional findings from Nielsen's Fourth-Quarter 2012 Cross-Platform Report.
Though most (75%) Zero-TV households still own at least one TV, they tend to use those sets to watch DVDs, play games, or browse the Internet.
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