Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners.
The new study defines that reach as “social currency,” which comprises six dimensions of behavior: Utility, information, conversation, advocacy, affiliation, and identity. For the ranking, some 5,000 people in three countries (USA, Germany, and the UK) were asked about their perceptions of brands across those six dimensions.
The ranking also incorporated the impact of social media efforts across three levels of conversion: Consideration, purchase, and loyalty.
The top performers in the ranking needed to address almost every dimension of social currency—and drive social buzz, engagement, and large social audiences, Vivaldi said.
Take the first step (it's free).
You may also like:
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
- Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
- Before Implementing an Employee Advocacy Program, Do These Three Things