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Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

by Lenna Garibian  |  
March 26, 2013

Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.

Among the top 10 video properties, Google Sites had the highest average engagement.

Meanwhile, Americans viewed 9.9 billion video ads in February with Google Sites ranking first, delivering an all-time high of 2.2 billion ads, nearly one-quarter of the all video ads delivered during the month.

Below, additional findings from comScore.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by, ranked as the top online video content property in February with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million, and Yahoo Sites with 43.6 million.

Google Sites had the highest average engagement among the top ten properties in February with 1,024.7 minutes per viewer (MPV).

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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