B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

Among B2B marketers surveyed, increasing the quality (49%) and quantity (49%) of sales leads are top objectives, followed by boosting lead conversion rates (41%).

By contrast, B2C marketers are primarily focused on increasing lead conversion rates (54%) and driving website traffic (43%):

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.