Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group.
However, agencies are hiring more actively than brands: 51.0% of ad execs plan to hire creative talent in the first quarter, compared with 32.8% of marketing professionals who plan to do the same.
Midsize agencies are expecting the most hiring activity: 62.0% of ad execs working in such firms plan to add creative staff in 1Q13.
Below, additional findings from The Creative Group.
Account Services, Social Media Jobs in Demand
Marketing roles in account services (13%) are expected to be in greatest demand during the first part of 2013, followed by jobs in social media (9%), media services (9%), brand/product management (8%), and public relations (7%):
Areas such as print design/production (7%) and Web design/production (7%) are lower priorities for recruiters in 1Q13, as is copywriting (6%), creative/art direction (5%), marketing research (5%), mobile apps development (5%), and interactive media (5%).