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Pew: Digital, Social Technologies Redefining Arts Promotion

by Lenna Garibian  |  
January 11, 2013

The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations, changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research.

The study is based on interviews with some 1,244 arts organizations that have received funds from the National Endowment for the Arts (NEA) in recent years.

Such organizations are even finding that technology has changed the very definition of art: 77% agree with the statement that the Internet has "played a major role in broadening the boundaries of what is considered art."

Below, additional findings from the January 2013 report titled "Arts Organizations and Digital Technologies," issued by the Pew Research Center's Internet & American Life Project on January 4, 2013.

Arts Events

Presenting and hosting events is a core function of arts organizations: 94% of those surveyed say they host or sponsor in-person events or exhibits, and 29% say they host online events, such as webinars, virtual performances, and virtual exhibits.

Among those 29%, nearly 9 in 10 (86%) say the number of online events has increased over the past several years, and another 12% say the number had stayed the same.

Perceived Value of Technology

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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  • by Justine Mon Jan 14, 2013 via web

    So sad that technology has caused the decay of attentiveness at live art performances. There's always a price to pay for items that deliver instant gratification.

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