Though most online adults (70%) say they know how to post content on a Facebook wall, only 54% say they understand how the social networking site makes money, according to a survey from The Search Agency.

Users seem to have a better understanding of how search engines generate revenue, however, the study found.

Online women are less likely than online men to understand how Facebook makes money, though they're more likely to know how to post to a Facebook wall: 

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.