Though most online adults (70%) say they know how to post content on a Facebook wall, only 54% say they understand how the social networking site makes money, according to a survey from The Search Agency.
Users seem to have a better understanding of how search engines generate revenue, however, the study found.
Online women are less likely than online men to understand how Facebook makes money, though they're more likely to know how to post to a Facebook wall:
Below, additional findings from the 2012 Online User Behavior and Engagement Study, conducted by Harris Interactive for The Search Agency.
People appear to have a better understanding of search-engine revenues.
More than three in four (78%) online adults say search engines make money via ads that run alongside search results.
People believe search engines have other sources of revenue, too:
- 36% of online adults say search engines sell users' personal data to marketers.
- 29% say companies pay annual dues to use search engines.
- 20% say users pay for premium search features.