When making purchasing decisions about tech products and services, business and IT (information technology) professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.
Some 96% of B2B tech buyers say they use one or more social media website or service, and fully 4 in 10 say a vendor's presence on the social Web has a positive impact on their satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).
A vendor's presence on the social Web also appears to boost brand loyalty (39%) and even level of spending (27%) with the vendor.
Below, additional findings from IDG Research Services.
When using social sites, more than one-half of B2B tech buyers say they seek information about product offerings and support; roughly the same proportion looks for product reviews and ratings.
Massive Mobile Use
In the tech sector, mobile device use is pervasive: 75% of B2B tech buyers own or regularly use at least two or more mobile devices.