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Look Who's 10: Happy Birthday MarketingProfs!

by Ann Handley  |  
January 19, 2010

Have you noticed Jay, our blue bird mascot, getting his party on? Check him out above.

This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. (Of course, we've expanded the mission since then. But the name stuck.)

You can see an early version of the site Allen founded, here, courtesy of the WayBack machine. (Looking through old versions of the site is a little like paging through family photos from the '80s, with digital equivalents—a lack of graphics and clunky design—standing in for the giant glasses, bad clothes, and "what's-with-that" hair. )

When I joined MarketingProfs, eight years ago, we had no seminars, no research, no case study collections. We had no store, no videos, no blog, no community, no conferences, and so on….

Now that I think of it, perhaps it's easier to describe what we did have: One newsletter. Two staffers (Allen and me). About 20,000 subscribers.

Today, of course, we've grown as the digital space has grown—that is to say, exponentially in every direction. We've added new products, new publications, new staff... and as the years have ticked by, we've added many more of you, too. Today, we have 356,877 members who are part of MarketingProfs.

And just for being here, and for playing a role in the growth of this amazing company, thank you on behalf of all of us, from the bottom of my heart.

In any case, thank you again for being part of this decade. And I look forward to many more years... together!

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Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.

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  • by Cindy Davis Tue Jan 19, 2010 via web

    The Pro membership is the greatest bargain since the 2-fer was created. Really, so many online companies charge $495 PER webinar, and what MarketingProfs provides in a Pro membership is amazing. I have learned so much from you guys. My membership is priceless. Cindy Davis

  • by Jane Schachtel Wed Jan 20, 2010 via web

    Congrats on delivering ten years of valuable content MProfs - here's looking to many more!

  • by John Antonios Sat Jan 23, 2010 via web

    I started out as a free member on MarketingProfs, but I was lured into buying the Pro Membership because of the great value that comes with the package. As Cindy said, one webinar would cover the cost of the pro membership, imagine the value of having an all time pass to all of them - it's worth thousands of dollars. It's definitely one of the wisest investments I have ever made.
    Thank you so much for continuously offering great value and unique resources.

  • by Chris Nolte Tue Jan 26, 2010 via web

    For a one-person operation with a low budget this is an investment that has reaped great rewards. The access to the webinars made it a no-brainer. Thanks!


  • by Allen Weiss Tue Jan 26, 2010 via web

    Thank you all for the very kind words.


  • by Mike Ogden Wed Jan 27, 2010 via web

    Why did it take me 9 years to find MarkeingProfs? Props to 10 years and many more.

  • by Peg Mulligan Fri Jan 29, 2010 via web

    Happy 10th Birthday MarketingProfs! This Dec.marked my 1st year anniversary as a member, and I am constantly amazed at the low-cost of the membership, especially given the quality of your online seminars and the stature of your presenters. Unlike most webinars, yours run an hour and a half, providing a much more generous question and answer. The accompanying presentation materials are always of the higest professionalism. Thank you for a great year.

  • by Vasudev Kamath Sun Jan 31, 2010 via web

    Wishing Jay the brainy blue bird & all at marketing Profs a Very happy 10th anniversary. Let the celebrations continue with a bash well deserved & add up another Zero to make it a 100 :-) The most amazing site in the history of Marketing, copywriting, taglines, websites, gifting profesionals & much more..

    best regards,

    Vasudev Kamath

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