Have you noticed Jay, our blue bird mascot, getting his party on? Check him out above.
This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. (Of course, we've expanded the mission since then. But the name stuck.)
You can see an early version of the site Allen founded, here, courtesy of the WayBack machine. (Looking through old versions of the site is a little like paging through family photos from the '80s, with digital equivalents—a lack of graphics and clunky design—standing in for the giant glasses, bad clothes, and "what's-with-that" hair. )
When I joined MarketingProfs, eight years ago, we had no seminars, no research, no case study collections. We had no store, no videos, no blog, no community, no conferences, and so on….
Now that I think of it, perhaps it's easier to describe what we did have: One newsletter. Two staffers (Allen and me). About 20,000 subscribers.
Today, of course, we've grown as the digital space has grown—that is to say, exponentially in every direction. We've added new products, new publications, new staff... and as the years have ticked by, we've added many more of you, too. Today, we have 356,877 members who are part of MarketingProfs.
And just for being here, and for playing a role in the growth of this amazing company, thank you on behalf of all of us, from the bottom of my heart.
In any case, thank you again for being part of this decade. And I look forward to many more years... together!
Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.