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To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO).

Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine.

Zog Media founder Jeff Herzog is widely known as a search pioneer and the founder of search marketing giant iCrossing, which he sold to Hearst Corporation for more than $325 million.

MarketingProfs writer and blogger Elaine Fogel spoke with search marketing maven Herzog to discuss his new venture into the integration of SEO and social media.

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Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel