Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them?

Seems so...

In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by WordStream.

To help share its findings, the search engine marketing firm created a colorful infographic, "The War on Free Clicks," reproduced below.

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