As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll miss out on reaching your audience during the most wonderful time of the year.
e-Dialog recorded record-breaking holiday stats last year, including a 39% increase of email volume and a whopping 366% increase in mobile/SMS volume. And this year, e-Dialog is expecting for those numbers to be even higher.
To help you with your holiday campaign planning, e-Dialog has created the following holiday planning checklist and a free guide with tips to help marketers better prepare for the upcoming holiday season, optimize cross-channel engagement, and ultimately increase sales and ROI.