Deck the halls. This week's #SocialSkim's got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It's also data-rich for your digestive pleasure. Skim for savvy, click to learn.
Good-bye to the free
lunch inbox. Since its launch in '05, Google Apps has been available at no cost to small business owners. Baby, those days are over: if you're using Google Apps for Business today, expect to start paying $50 per user... regardless of company size.
Viral ups, viral downs. Subway's organized a video campaign that mimics Old Spice's social QA execution from yesteryear... except instead of Isaiah Mustafa, you get Todd, a middle-aged office cog with a weird prepubescent voice. Oh, and also, users can't actually ask questions. Oops. Here's the skinny on all the notes Subway failed to hit.
Speaking of memes, here are tips on how to "Gangnam Style" your next Web video. No, you don't have to dance, but you will need a sense of humor and some ironic luxury sensibilities. On the cheery up, now you'll have somewhere to put all those CTAs you've stashed away!
When indie goes pro. Those who wondered what would become of Instagram since Twitter flipped 'em the bird didn't have to wait long. Facebook's confirmed plans to monetize the site with ads. And if you're wondering what those will look like, look no further than its new Terms of Service—which, like Papa Facebook, includes a clause saying your images can be used in advertising. Incensed users are heading en masse to Instaport, where they can download all their photos from Instagram... before shuttering their accounts. Instagram responded to the freakout with "Thank you, and we're listening," a detailed blog post on advertising, ownership, and privacy. The masses remain nonplussed, with the possible exception of these two guys, who think everyone's freaked out for nothing.
Trainspotting a Red Carpet gown. Donna Karan's launched a Facebook app called Celebrity Dressing 2.0. Just in time for the Golden Globes, it lets you follow a red carpet dress from conception to Big Reveal on the waifish shoulders of a star. Just one more way Karan's busting the swathed-in-secrets world of fashion wide open.