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#SocialSkim: Social Media Update, Week of December 17, 2012

by Angela Natividad  |  
December 21, 2012
  |  1,184 views

Deck the halls. This week's #SocialSkim's got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It's also data-rich for your digestive pleasure. Skim for savvy, click to learn.

Good-bye to the free lunch inbox. Since its launch in '05, Google Apps has been available at no cost to small business owners. Baby, those days are over: if you're using Google Apps for Business today, expect to start paying $50 per user... regardless of company size.

Viral ups, viral downs. Subway's organized a video campaign that mimics Old Spice's social QA execution from yesteryear... except instead of Isaiah Mustafa, you get Todd, a middle-aged office cog with a weird prepubescent voice. Oh, and also, users can't actually ask questions. Oops. Here's the skinny on all the notes Subway failed to hit.

Digiday's issued its best consumer video award to Dollar Shave Club for this 1:30-long wonder, although, on the brink of 2013, we'll readily say we're a little over the wink-wink, nudge-nudge:


Speaking of memes, here are tips on how to "Gangnam Style" your next Web video. No, you don't have to dance, but you will need a sense of humor and some ironic luxury sensibilities. On the cheery up, now you'll have somewhere to put all those CTAs you've stashed away!

When indie goes pro. Those who wondered what would become of Instagram since Twitter flipped 'em the bird didn't have to wait long. Facebook's confirmed plans to monetize the site with ads. And if you're wondering what those will look like, look no further than its new Terms of Service—which, like Papa Facebook, includes a clause saying your images can be used in advertising. Incensed users are heading en masse to Instaport, where they can download all their photos from Instagram... before shuttering their accounts. Instagram responded to the freakout with "Thank you, and we're listening," a detailed blog post on advertising, ownership, and privacy. The masses remain nonplussed, with the possible exception of these two guys, who think everyone's freaked out for nothing.

Trainspotting a Red Carpet gown. Donna Karan's launched a Facebook app called Celebrity Dressing 2.0. Just in time for the Golden Globes, it lets you follow a red carpet dress from conception to Big Reveal on the waifish shoulders of a star. Just one more way Karan's busting the swathed-in-secrets world of fashion wide open.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Tahir Akbar Wed Dec 26, 2012 via web

    Fabulous content !

    However, I just want to highlight one problem that is almost with every content I come across on Social Media. We give more than due importance to Facebook, while according to a report by SocialDesignGuru, Facebook is not that effective in sales lead generation. Yes, it is good as far as reputation management is concerned; however, for sales and business development, Facebook and other media portals should not be over-relied.

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