This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves: PinAlerts for Pinterest, Curalate for Instagram/Pinterest/Facebook campaign creation and analysis, SendTracker for SlideShare, Twitter's lead-gen advertising card, and Facebook Nearby. Also, does Facebook really punish brands for posting from third-party platforms? The answer to that, and more, in this week's #SocialSkim.

What's the deal with the Harlem Shake? There's probably been a lot of shaking in your feed lately. Josh Constine provides the "science" behind the Harlem Shake's contagiousness. But before you leap face first into the shaker, consider the following video of people from Harlem reacting to the meme that's seized hipsterdom and the brands that love it. Awkward.

The King gets ousted. This week in buzz, Burger King's Twitter account got hacked by a group that populated its feed with pro-McDonalds content. The brand eventually freaked out and wiped the content, but its profile image—a prominent McD's logo—continued to generate social laughs at the King's expense.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.