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Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

by Angela Natividad  |  
February 22, 2013

This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves: PinAlerts for Pinterest, Curalate for Instagram/Pinterest/Facebook campaign creation and analysis, SendTracker for SlideShare, Twitter's lead-gen advertising card, and Facebook Nearby. Also, does Facebook really punish brands for posting from third-party platforms? The answer to that, and more, in this week's #SocialSkim.

What's the deal with the Harlem Shake? There's probably been a lot of shaking in your feed lately. Josh Constine provides the "science" behind the Harlem Shake's contagiousness. But before you leap face first into the shaker, consider the following video of people from Harlem reacting to the meme that's seized hipsterdom and the brands that love it. Awkward.

The King gets ousted. This week in buzz, Burger King's Twitter account got hacked by a group that populated its feed with pro-McDonalds content. The brand eventually freaked out and wiped the content, but its profile image—a prominent McD's logo—continued to generate social laughs at the King's expense.

All's back to normal for @BurgerKing, but best-practice lessons abound. Digiday synthesizes what Burger King learned about 24/7 marketing, and viral hitmaker Deep Focus provide BK-inspired advice on social platform security. Just another lesson in not following a King's example?

When a hack begets hacks. Hoping to ride the coattails of the @BurgerKing story, MTV and BET fake-hacked their own Twitter accounts in a weird inside joke that went viral. The stunt resulted in lukewarm publicity and no bump in followers. The moral: it's great to have a point, but if your point is a punchline, please make it an obvious one.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Ghani Fri Feb 22, 2013 via web

    The MTV/BET fake-hack "resulted in luke warm review?" I think that's being kind.

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