As SXSW winds down, the insights come flying. See videos on the most buzzed-about tech and startups from the show, and learn how to tell better brand stories via social. We've also got tips on how to plan ROI-effective Vines, a link to Pinterest's new analytics service, updated guidelines for mobile advertising, and the usual tasty tidbits on what's changed at Twitter, Facebook, Google, Etsy... and even eBay.

Skim to keep the party going!

Social alpha dog. After an engaging social media-based search, Old Spice now has a new community manager: Mr. Wolfdog. Find him Tweeting random wolfdoggery and producing ironic company-culture Web videos like this one:

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.