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The State of Digital Content [Infographic]

by Verónica Jarski  |  
May 18, 2013

In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed?

To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics then created the following infographic.

Other trends that Uberflip noticed in the digital content readership include the growth of mobile content consumption and the focus on content being shareable.

Mobile content consumption makes up one-fifth of global traffic. (Desktop traffic continues declining steadily.) Case in point, in February 2013, 21% of visits were from mobile devices, while just three years earlier, only 1.6% of visits were. The number keeps growing with every year.

Mobile content isn't the only type of content to gain popularity. Video has also grown astronomically in the past three years. In February 2010, only a lowly 6% of users were incorporating video into their digital content. However, in February 2013, the number had almost grown quadrupled; 22% of users are now incorporating video in their digital content.

With more and more people turning to digital content, those folks want their content to be easily shared. In February 2010, people preferred to share content via email. However, now in 2013, the number of folks sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013. What gobbled up the percentage there was Facebook, which grew from 3.4% users sharing content via the social platform in 2010 to 27.4% in 2013.

For more details about the state of digital content, check out the following infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Kirsten Nelson Mon May 20, 2013 via web

    It's very interesting to see the trends moving toward more mobile and social media sharable. Though I'm definitely not part of the crowd trending toward video content. I rarely have the patience to sit through videos and much prefer to read versus watch a video.

  • by Gracious store Tue May 21, 2013 via web

    Indeed the digital devices have changed the way we live. Many people now have their "offices" in their hands while on the go

  • by Mduduzi Mavuso Mon May 27, 2013 via mobile

    Thanks for bring up such a powerful report, information brings accurrace. In deed there is amajor shift in the marketing , the digital (content) markering is gradually overtaking the traditional form of markerting. One has to ask hinself or self how many times he or she connects online using mobile phones than using a computer especially connecting to social networks. Right now am commenting using my iPhone not a computer.

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