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Seven Types of Social Media Fans and How to Engage With Them [Infographic]

by Verónica Jarski  |  
June 18, 2013

Take a look at how many fans your company has on its social platforms. Now, look at how many of those fans are active and how they interact with your brand. Some fans are supportive and gregarious; others, more critical.

ReachLocal researched the most popular types of social media fans then created the following infographic. It discusses such social media fan types as...

The casual liker. He likes your social media posts, and he wants his friends to see them as recommendations. The best way to reach this fan is to "develop creative and engaging posts about new or popular products or services, and ask these fans to share them," according to ReachLocal.

The deal seeker. He focuses on value over loyalty any day. Social media helps him keep abreast of the latest deals, and he goes where the savings are. To reach this fan, you'll need to "offer deals, promotions, and fan-appreciation specials to get more shares and new business," the infographic advises.

The ranter. She definitely has a strong opinion, and she's NOT AFRAID TO VOICE IT. This person may be a customer. Or not. The best way to handle her is coolly. "Avoid fueling conversations that aren't related to your business," ReachLocal says.

What other types of social media fans exist? Check out the following infographic for more profiles and suggestions for reaching those fans:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Gracious store Tue Jun 18, 2013 via web

    Thanks for sharing ways to handle different types of social media fans

  • by Kirsten Nelson Wed Jun 19, 2013 via web

    Spot on perspective on engaging with readers according to their personality type. Meet their needs in their own language. Very cool infographic. Thanks!

  • by Wilson Haddow Wed Jun 19, 2013 via web

    Interesting infographic. I especially like that it provides a "so what should you do" for each type of fan rather than just telling you how to recognize the different fans.

    My one question is regarding the The Unhappy Customer - do they expect a response in "at least an hour" or "at most/within an hour"?

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