Social moves so fast, you won't believe how much it's changed. Got a Dailymotion video channel? Use it to create a Smart TV app. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And learn whether branding can actually give life meaning. Skim for... nirvana?
Giving innovation a hand. Honda's "Hands" made a splash on the AdAge viral video chart this week, taking No. 3 after launch with over 2.5 million views. The social media darling walks you through Honda's past and (maybe) future achievements, all between two hands—a metaphor for how curiosity and creativity can advance mankind. Meanwhile, Samsung continues to hold positions 1 and 2 for "Magna Carta Holy Grail" and "Looking 4 Myself."
Make killer videos, full stop. CNN's Heather Kelly explains how to make solid videos on Instagram and Vine. Learn what competitive advantages set the two apart, and how to maximize each platform. Of course, there's strong advice that works well for either: Choose subjects with care (and by platform subculture), combine shots to tell a story, ensure your hands are steady, and explore stop motion—which is experiencing a revival, thanks to the teeny-weeny video craze.
Take the first step (it's free).
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