As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. In the US alone, each person consumes an average of 19 hours of video per month. (No, we're not just talking cat videos or celebrations of bacon's wonders.)

According to a recent infographic by Invodo, consumers watch product videos 60% of the time. Some 52% of consumers do so because they feel more confident about their purchase decisions after watching the product videos.

Product videos can also be used for...

  • Advertising
  • Retargeting
  • In-store QR codes

All those product video views translate into more sales for businesses.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski