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The State of Small-Business Website Marketing [Infographic]

by Verónica Jarski  |  
July 30, 2013

Thanks to content marketing and website optimization, many small businesses are winning more leaders at a lower cost than their larger competitors.

Recently, BoostSuite analyzed data from more than 6,000 small business users to find out just how they are getting those leads.

A significant finding was that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and publish 15 new pages a month.

Among other findings: Software and IT Services bring in 25% more monthly conversions online than the next closest industry, Wholesale and Retail Trade.

To find out more about the content that small businesses produce check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Gracious Store Tue Jul 30, 2013 via web

    Small business are really doing very well when it comes to producing content to inform their customers

  • by Rob Trube Thu Aug 8, 2013 via web

    This is an "Interesting" infographic. I question a few of the statistics, and I downright disagree with the "Top 5 Keywords" that they recommend.

    When it comes to keywords, the more focused, the more likely the page will get ranked for the term. Terms like "7 reasons" "Weather" Trend" are absolutely meaningless, they have no value, and are likely to lead to ZERO visitors, let alone conversions.

    Now, if you were to make it a longtail keyword, using the recommendations as descriptors, you will get a different result. For example, "7 Reasons You Need a CPA" or "Weather and the XYZ Paint Finish" or "Trend - Grand Rapids SEO" will allow you to focus on your specialty, service, product or industry, and depending on where you are using the keywords (on-page or off-page), you can generate useful SEO "juice".

    There are so many myths and confusion surrounding SEO as it is, having information like this just exacerbates it. Lead generation efforts for SMB's and enterprise's alike are shifting to an online model, and SEO, content marketing, and keyword research are critical to growth.

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