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#SocialSkim: Social Media This Week, Including Facebook's TV-Like Ads

by Angela Natividad  |  
August 2, 2013

It's a bad week for seals but a great week for dancing. One dancer reveals how she tipped her video up the viral charts. We've also got a handy tip on producing better Tweets, a how-to for LinkedIn's Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep the sharks at bay!

It's a bad week to be a seal. In branded viral video, Shark Week hit No. 2 on the charts (behind Geico's Hump Day) with "Snuffy the Seal," a fake news report that... clearly illustrates the tagline. The element of surprise, its dark humor and an already-strong "Shark Week" fanbase gave it bite. (Forgive the pun. It had to be used!)

Dancing up the charts. Early this month, user Karen X. Cheng posted a video of her efforts to learn to dance in one year. The video went viral with over 3 million views, and not without effort: here, Karen details what she did to raise her video's viral likelihood: "First, I posted to Facebook/Twitter, and submitted it to social news sites like Reddit and Hacker News. I personally asked many of my friends to share it. I tweeted it at well-known dancers. I emailed bloggers who had covered other viral dance videos." But of everything she did, Reddit paid off the most. Read these tips on ensuring frontpage Reddit visibility: It's worth it, even if dancing isn't your forte!

Embed Facebook posts for more traction. Facebook is releasing a feature that'll let publishers embed their public status updates onto websites or blogs. Once it's embedded onto your site, users can interact with your post (comment, liking and sharing) as though they're on Facebook—giving you a chance to increase engagement without relying too heavily on Sponsored Posts (or FB's fickle algorithm). Authors' pages can also be Liked (bonus!). For now, just a few publishers have access to it—CNN, Huffington Post, Bleacher Report, People Magazine, and Mashable—but Facebook promises "broader availability" soon.

And they said TV was dead. This just in! Loath to let Twitter dominate boob-tubery, Facebook's planning to sell TV commercial-style ad space for up to $2.5 million a day, sources say. The spots will last 15 seconds and will be extended to advertisers later this year. Minimum plans start at one full day and can be targeted to users based on age and gender. Tackling TV? Not a bad plan for FB: Nielsen found it draws more 18-24-year-olds at primetime than any of the four major TV networks... and a recent Trendrr report found that Facebook activity for users already watching TV is five times higher than for all other social networks combined. Eat that with your popcorn.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Julie Hong Mon Aug 5, 2013 via web

    Hi Angela, I'm off to a good start this week thanks to you! Thanks for recommending Talkwalker. We're actually preparing to record additional voice overs for our video in 4 more languages... Excited!

  • by Angela Natividad Mon Aug 5, 2013 via web

    Hey, Julie. It was a pleasure! Thanks for your message, and DO keep us informed of what's new. :)

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