It's a bad week for seals but a great week for dancing. One dancer reveals how she tipped her video up the viral charts. We've also got a handy tip on producing better Tweets, a how-to for LinkedIn's Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep the sharks at bay!

It's a bad week to be a seal. In branded viral video, Shark Week hit No. 2 on the charts (behind Geico's Hump Day) with "Snuffy the Seal," a fake news report that... clearly illustrates the tagline. The element of surprise, its dark humor and an already-strong "Shark Week" fanbase gave it bite. (Forgive the pun. It had to be used!)

Dancing up the charts. Early this month, user Karen X. Cheng posted a video of her efforts to learn to dance in one year. The video went viral with over 3 million views, and not without effort: here, Karen details what she did to raise her video's viral likelihood: "First, I posted to Facebook/Twitter, and submitted it to social news sites like Reddit and Hacker News. I personally asked many of my friends to share it. I tweeted it at well-known dancers. I emailed bloggers who had covered other viral dance videos." But of everything she did, Reddit paid off the most. Read these tips on ensuring frontpage Reddit visibility: It's worth it, even if dancing isn't your forte!

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.