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How Do You Measure Content Marketing? [Infographic]

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You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?

The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.

The first step is awareness. Say you've created a blog post. Is it generating awareness for your business?

One way to measure content success is to see whether your business gets a higher ranking in search engine results pages, whether your website steadily gains first-time visitors, and how many Likes, tweets, and other social shares you have received.

The second step is consideration. Has your content motivated potential customers to engage more with your company? That engagement can be demonstrated by the number of articles read, comments, downloads, and social shares.


To find out how to measure consideration as well as to better understand each step, including the third (conversion), check out the following infographic:


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Mayur Wed Aug 21, 2013 via web

    Nice infographic..... rally good one. Just wanna add more point. If you personally ask mi I will divide it into AWARENESS, INTEREST, LEARN, SHOP, BUY. As per your product it will affect more or less.

  • by randy milanovic Wed Aug 21, 2013 via web

    A related infographic, sharing the 21 New Rules of Content Marketing: http://www.slideshare.net/randymilanovic/21-newrulesofcontentmarketinginfog...

  • by Karen Wed Aug 21, 2013 via web

    From my experience, a sensitive point about content marketing is to make it interactive.
    Everyone is more attracted by a nice visual and dynamic content versus a static version.
    I communicate with various types of media such as presentations, infographics elements, videos, banner ads and so forth.

    If you're like me and looking for a tool with which you can do all kinds of interactive and visual content, I highly recommend "Presenter" created by Easy WebContent.
    This app has certainly changed the way I work and how I am interacting with others.
    It's an easy tool to use, which allows me to generate HTML5 or Flash content and display it on all devices in next to no time !

  • by Ben Bradley Wed Aug 21, 2013 via web

    Love the infographic! Great way to communicate such a complex topic.

    I recently wrote a related post related to this - How and Why to do a Content Audit. Many of these metrics should be considered in any content audit:
    http://b2bbradley.blogspot.com/2013/08/content-auditing-why-you-need-content.html

  • by James Clouser Thu Aug 22, 2013 via web

    Great infographic. Two thoughts:

    1) I wouldn't put much stock in the metrics that don't deal directly with conversions. We all know that most content readers are un-qualified tire kickers. It's the price we pay for a free, albeit awesome platform. Great content filters the few qualified prospects and sends them to our sales or lead generation material, where they convert. Period.

    2) I would caution against taking consumers at their word. No one likes being sold. As Sandler said, "All prospects lie all the time."

    Just sayin'...

    http://www.jamesclouser.com

  • by Gracious Store Fri Aug 23, 2013 via web

    It is always important o measure the engagement of your content, this will help you to know the kind of information people are looking for.

  • by Ronald de Bakker Fri Sep 13, 2013 via web

    Nice Infographic! I use the approach according Awareness, Coverage, Consideration and Hitrate and have just replaced Awareness and Coverage with Attract and Convert. See my blog Marketing made easy: http://www.qbsgroup.com/en/QBS-Blog/readmore.aspx?post=3791

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