Getting involved in a social network can be intimidating when you don't know the platform's etiquette. With its own lingo, acronyms, and hashtags, a social network might seem more complicated than it actually is.

But many of the rules in social media are the same ones taught in kindergarten, and here are a few to keep in mind.

Be yourself. To quote Oscar Wilde, "be yourself; everyone else is already taken." Being yourself doesn't mean being self-absorbed but being true to who you are.

Love data? Proclaim that love. Obsessed with email marketing? Embrace the email marketer you are. If you're a desperately unhip, small-business owner who cares about Big Data, be that online, too. Don't force pop-culture references in your comments or pretend to understand what you don't know.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski