Getting involved in a social network can be intimidating when you don't know the platform's etiquette. With its own lingo, acronyms, and hashtags, a social network might seem more complicated than it actually is.

But many of the rules in social media are the same ones taught in kindergarten, and here are a few to keep in mind.

Be yourself. To quote Oscar Wilde, "be yourself; everyone else is already taken." Being yourself doesn't mean being self-absorbed but being true to who you are.

Love data? Proclaim that love. Obsessed with email marketing? Embrace the email marketer you are. If you're a desperately unhip, small-business owner who cares about Big Data, be that online, too. Don't force pop-culture references in your comments or pretend to understand what you don't know.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski