Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Who Uses Search? [Infographic]

by Verónica Jarski  |  
September 17, 2013

Need to know how many people purchased the latest iPhone? Want to remember who played Hanson's best friend on the 1980s show 21 Jumpstreet? You probably jumped on your favorite search engine to find the answer.

You're not alone.

Some 82.6% of all Internet users used search last year, according to an infographic by Levelwing. Also...

• Searches were made more often by people who are white, 18-29 years old, and college graduates.

• 64% of search engine users used at least one search engine at least daily.

• Moms search twice as much as non-moms: US moms conducted 21 searches per week; non-moms conducted 11.

• Regarding daily activity, 60% of 18-29-year-old users of search engines searched daily—the same amount as people age 30-49.

• 41% of people age 50 or older conducted daily searches.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment


  • by Adam Tue Sep 17, 2013 via web

    Excellent Suggestions!

  • by Aiden Ruse Mon Sep 23, 2013 via web

    Awesome infographic. It gives great insight...

  • by Gracious Store Mon Sep 30, 2013 via web

    It is not surprising that moms conduct more search than none moms, as moms have more needs to make purchases than none moms

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!