It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you. Skim to keep the sharks at bay.
Carrie at a coffeeshop. This week's viral brand sensation was a well-orchestrated video of a woman who uses telekinesis to destroy a coffee shop after someone spills coffee on her computer: a well-organized guerrilla stunt for the new Carrie release that must have scared onlookers out of their minds. With 25 million views and counting, it's one remake we'd like to think won't get a bucket of pig's blood dumped on it.
Watch TV on Twitter. Trash that remote control! Twitter's paired up with Comcast to launch a "See It" button that lets you watch and record TV shows directly from a tweet. For now, it's available exclusively to Xfinity TV members. The Twitter/Comcast collabo also includes an ad partnership between Twitter and NBC Universal for Spanish and English content.
Take the first step (it's free).
You may also like:
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
- Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
- Before Implementing an Employee Advocacy Program, Do These Three Things