Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.

Of the 93% of B2B marketers using content marketing, 42% consider themselves effective at it. That's a boost from last year's 36%.

In addition to having more confidence, B2B marketers this year are also using more content tactics (13 vs. 12) and more social media platforms to distribute content (6 vs. 5).

Moreover, 73% of are producing more content than they were a year ago.

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