Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. Skim to flex your social muscles.
Superheroes do exist. The Make-A-Wish Foundation outdid itself for five-year-old leukemia survivor Miles Scott, who wanted to be Batman for a day. Outfitted with a Batman uniform, he rolled up in San Francisco in a Batmobile—accompanied by grownup Batman—and cruised the city solving crimes set up for the occasion. At day's end, he was awarded a chocolate key to the city and dubbed #Batkid the world over.
The story won traction in part because of help from Clever Girls Collective, which partnered with Make-A-Wish to develop a social strategy worthy of the event. Read about that here. And to start Friday feeling good, here's a gallery of 20 Batkid Instagram pictures that capture the day's magic.