Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. Skim to flex your social muscles.
Superheroes do exist. The Make-A-Wish Foundation outdid itself for five-year-old leukemia survivor Miles Scott, who wanted to be Batman for a day. Outfitted with a Batman uniform, he rolled up in San Francisco in a Batmobile—accompanied by grownup Batman—and cruised the city solving crimes set up for the occasion. At day's end, he was awarded a chocolate key to the city and dubbed #Batkid the world over.
The story won traction in part because of help from Clever Girls Collective, which partnered with Make-A-Wish to develop a social strategy worthy of the event. Read about that here. And to start Friday feeling good, here's a gallery of 20 Batkid Instagram pictures that capture the day's magic.
The demo video that shames all others. Volvo continues its demo video dominance with one for its Dynamic Steering System, featuring Jean-Claude Van Damme—at 40.6 million views and counting. It's safe to say Volvo has found the perfect way to transform boring topics into epic product-marketing opportunities.
Snapchat disses Facebook. CEO Evan Spiegel refused a $3 billion offer from Facebook to buy Snapchat. Salon explores why the offer was stupid anyway—but if teens are flocking to the young new socnet, it's because the ephemeral nature of Snapchat messages are a balm to the creepy "foreverness" of postings on Facebook... or anything else on the Internet. Alexis Madrigal of the Atlantic even positions Snapchat as evidence of where social media is headed, calling it an "immune response... to the forces of Big Data, behavioral targeting, and the need to record every stupid little thing in the world." (He also offers a primer on what Snapchat is, if you're still not sure.) A typical Snapchat exchange is below: