It's holiday time, and we're action-packed with tips to up your socializing options. Check out five great Snapchat ideas for big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season.

Why just stand in line when you can #Vineinline? Before Black Friday, Best Buy invited users to shoot Vine videos of themselves... standing in line at Best Buy. Videos were tagged #Vineinline so Best Buy could retweet the best ones. Some Vined their tricked-out Black Friday caravans; others found themselves horribly alone in the dark. All Things D called the campaign risky and low-reward—either we get 10,000 videos of people literally standing in line, or somebody films a stampede. Who wins?

Girlfight. This week in social scandal: Goldieblox, which makes engineering toys for girls, got embroiled in a legal bluff-match with the Beastie Boys for taking their song "Girls" (whose lyrics are a study in misogyny, however playful) and turning it into a promotional anthem for the smart, doll-shunning girls of today. Pop Culture Pirate provides a breakdown of both lyrics and discusses the finer points of legal protection under fair use. GoldieBlox's anthem, which appeared in an online video, struck people as empowering and it defended its version as parody, but the Beastie Boys argue that since the song is used in an ad, GoldieBlox should have requested permission. GoldieBlox backed down later this week and replaced its anthem with an instrumental. It isn't clear who wins here... but, yeah, they probably should have asked.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.