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#SocialSkim: Social Media Update, Week of January 7, 2013

by Angela Natividad  |  
January 11, 2013
  |  805 views

What's the talk this week? North Korean leader Kim Jong-Un's new Twitter friend and the truth about G+; B2B growth stats and some exciting CES tech (a marriage of your iPad and Moleskine!); news from ConnecTV, which hopes to create more intimate ad connections between screens; and handy charts that illustrate how converged media should work, and what the new media universe looks like. Skim to learn!

New year, new downloadable you. Never mind GNC gift certificates. Google Play's latest ad demonstrates how keeping your New Year's resolutions are as easy as a search and a click:

The dictator who befriended the Gen Y millionaire. No, it's not another Sacha Baron Cohen film. But for dark political humor, look no farther than Twitter, where Tweeting countries are the new school cafeteria. North Korea now has over 11,000 Twitter followers and recently narrowed its following count to three. The [only active account it's following is that of Jimmy Dushku, a 25-year-old Austinite. Why he's met with the regime's favor isn't clear; he's nonetheless received threats for "cozying" up to the wrong side of Korea—and a standing invitation to visit the country. "I'd love to see the Arirang Festival in person," the chipper Dushku has quipped.

How Google+ affects search. We're getting a lot of questions about whether a Google+ account affects how you're listed in search results, so we dug up this oldy-but-goody that goes into detail about it. The answer: Since Google has a strong preference for what your friends share and Like ("+1" in G+ terms), chances are high that shared or Liked Google+ articles will appear in your search results. As these are more likely to be clicked on, an argument can be made that, over time, Google+ can affect where those links stand in search results. Don't believe us? Ask The New Yorker in a few months (it opened its account on December 29).


It's a bull market in B2B. Growth projections for the B2B media/events/information sector project 3% to 5% annual growth for the next two years, assuming businesses keep operating leanly and broadening revenue streams. It's a fair assumption: this report suggests they're seizing diversification by the horns.

The future of tablets? PaperTab, showcased at CES, is the perfect marriage of paper and tablet. Hope it's easier to type on than it looks, otherwise journalists may be madder about this than they were about Surface.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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