Facebook's Graph Search tops this week's buzz list, followed at a close second by CDZA's latest Fresh Prince video (watch... and learn). In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PintoGiveandGet (remember Pinterest? It's still hot). And you'll love this week's featured tool, Dropify—not to mention the tons of useful, how-to social media information packed in this issue.
Skim and learn!
One graph to rule them all. Facebook's launching a super-sophisticated search tool that lets you trawl your "social graph" for content and people by topic, location, and friendship. US users will get it first. Here's the complete skinny from Ben Parr. Prepare for a new level of friend- and brand-stalking:
CDZA, hitmakers of online musical experiments, are rising in the buzz ranks thanks to "Fresh Prince: Google Translated":
What's amazing about CDZA is its ability to latch onto something our culture just knows (all the words to Fresh Prince) and use it to ride the social wave. CDZA's raison d'être is to get people more interested in the idea of orchestras, which we tend to associate with "high culture," "old," and "boring." CDZA's players are all conservatory trained, professional working musicians... and here they are, insidiously using that talent to produce contagious and incredibly snackable social network candy. Want more? Check out a history of lyrics that aren't lyrics, its debut video, or pianists in Paris.
Taking downloads social. Today in tools you'll love, Dropify lets you embed files for fans to download on Facebook, and ensures they look pretty in newsfeeds. Use it for everything from mixtapes to e-books! Try it free, and if you get a little too upload-happy, subscriptions range from $9 to $99.