This week's #SocialSkim is especially insight-rich.

Swipp lets you gauge user sentiment for products and places; Groupon's launched an insight tool that finally enables merchants to see how well their deals fare; Foursquare's mapped all its check-ins so you can see what local businesses generate the most hipster foot traffic; and a study shows marketers want to invest more in data but remain uncertain how to squeeze its stories out.

We've also included tips on starting your first LinkedIn ad campaign, preparing a bulletproof social media policy, and building your very own social command center!

Skim for smarts...

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.