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Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim

by Angela Natividad  |  
January 25, 2013
  |  1,566 views

This week's #SocialSkim is especially insight-rich.

Swipp lets you gauge user sentiment for products and places; Groupon's launched an insight tool that finally enables merchants to see how well their deals fare; Foursquare's mapped all its check-ins so you can see what local businesses generate the most hipster foot traffic; and a study shows marketers want to invest more in data but remain uncertain how to squeeze its stories out.

We've also included tips on starting your first LinkedIn ad campaign, preparing a bulletproof social media policy, and building your very own social command center!

Skim for smarts...

Social happy hour: now firing-proof! Off the clock, that is, and as long as you're not being abusive toward fellow colleagues. The National Labor Relations Board's produced a ruling protecting the social conversation of employees in the same way water cooler chatter is protected. Nervous? Don't be... unless you're a YouTube bully. From a legal standpoint, ReturnonReputation.com advises companies to get a social media policy now (or update the existing one) the better to guide employees on how to use social media positively. It also includes tips on what a safe policy should include.


Swipp for sentiment. Ever wish you could read minds? A social app called Swipp lets users reflexively share sentiments about everything from food to restaurants to products to landmarks. Brands are welcome to flip through the results for a sense of how people feel about what they're punting. You can even break data down by demographic!

Ramping up your Central Command. Using Edelman's Social Intelligence Command Center as a model, David Armano shares five considerations for building your own social command center. It's like something out of Star Trek... except it charts socnets, not galaxies.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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