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What Will Drive Consumers to Shop Online in 2014 [Infographic]

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What will inspire consumers to shop online in 2014? 

Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic.

Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year.

Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while 66% say one-day shipping inspires them to shop.

Moreover, one in 10 consumers say they would spend more than $1,000 online without seeing a product first.


See more below, in the infographic, and this article: "Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers."


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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Comments

  • by Sam Sun Jan 12, 2014 via iphone

    Really informative

  • by Gracious Store Wed Jan 15, 2014 via web

    It is interesting that the greatest motivation for online shoppers is free shipping. Everyone wants to optimize their profit. They want to save both money and time when they shop online

  • by dmgaddie Sun Jan 19, 2014 via web

    Very informative article. I am intrigued by the continual growth towards and online shopping and am excited to see where 2014 brings online consumers. The three major sectors on Amazon where consumers are least likely to buy (food, luxury goods and consumer packaged goods) are areas of huge growth opportunities for Amazon or another online corporation. Do you think Amazon will continue to dominate online shopping or do you think flash sale sites will take over in 2014?

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