The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), books (67%), clothing (63%), household goods (38%), and office supplies (30%).
Below, additional key findings from the report, which was based on data a survey of more than 1,000 US consumers.
Top Purchase Drivers
- 80% of consumers surveyed are more likely to purchase a product online when offered free shipping, and 66% when offered one-day shipping.
- 64% of consumers are more likely to purchase when offered free returns and exchanges.
- 30% would spend more than $1,000 on a product online with free shipping and returns, compared with 10% who would do so without free shipping and returns.
- 95% of consumers surveyed purchased something from Amazon.com in the past year.
- 40% of shoppers are willing to purchase any type of product from Amazon.
- Consumers are somewhat hesitant to purchase groceries and luxury goods from Amazon, though the majority would still do so.
- 64% of consumers surveyed have used their mobile device to research products while in a brick-and-mortar store.
- 52% say they would be more likely to shop at a retailer offering in-store navigation on a mobile device, and 59% would be more likely to shop at a store offering self-checkout via a mobile device.
- 44% of consumers say they want product recommendations based on past purchases from brick-and-mortar retailers, similar to what Amazon offers online.
About the research: The report was based on data from a survey of 1,046 US consumers who were asked about their spending behaviors in 2013.
Continue reading "Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021