Limited Time Offer: Save 40% on PRO with code HAPPINESS

Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.

We give you the #SelfieOlympics. Yes, that is now a thing, and 2014's very first Internet craze. Participants must upload self-taken photos of themselves doing extreme, sporty, and otherwise original photos. Think of it as this year's planking. Brands, cameras up!

Play it as cool as ice cream. Following news that recreational marijuana was legalized in Colorado, Ben & Jerry's scored social points for riffing on it in real-time—while staying fun, on-brand, and in good taste. Not an easy subject to do that with. Most marketers wouldn't touch the subject with a 10-foot pole, but the ice cream company, which has hippie roots, managed it without a hitch... and even got people reminiscing fondly about B&J flavors that pair well with their Mary Jane of choice. Bravo.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.