The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy. All that and more... just a skim away.

Is your iPhone the same color as your wedding ring? INTERNETERVENTION. Old Spice set up nine fake product websites to stage an "internetervention" on guys who compulsively buy things like black leather sheets and lickable soul patch powder. The sites look ordinary (if ridiculous), then they collapse to reveal a video of Old Spice darling Isaiah Mustafa, calling you out on your shameless taste in wack status objects. Each video's scored a few hundred thousand views, not to mention the piles of earned media Old Spice is getting. Check out the video for solid gold headsets (sound familiar?).

Don't just unsubscribe, social-wipe. Ajax launched "Social Wipes," a promotional tool that lets you unsubscribe from feeds you don't like on Twitter or Facebook. On the latter, you unlike pages you liked and forgot about; on Twitter, it scans your Following list for spambots. A week into its release, it's "wiped" over 200,000 Facebook page Likes and 20,000 Twitter spambots. Because promo apps can (and should) add value. Don't you feel cleaner?

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.