Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.

Highlights from the Super Bowl. Two handy infographics summarize how the Super Bowl (and brands) fared on social media. Engagor's shows that while Budweiser was the most-discussed advertiser online, the most engaging one was GoDaddy. You'll also see the top 5 buzzed-about ads, and stats on how mobile ruled social buzz (90% of overall activity!). Meanwhile, SocialFresh provides stats on top hashtags and social promotions, plus brands that trended on both Twitter (Honda with #hugfest) and Facebook (Goldieblox).

If you missed the ads, AdWeek made a supercut of epic moments:

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.