Limited Time Offer: Save 40% on PRO with code HAPPINESS

See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter's redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience. It's all a hop, skip, and a skim away.

On being a sport. The Canadian Institute of Diversity and Inclusion made waves when it released a quick-witted yet heart-warmy message supporting gays during the Winter Olympics at Sochi. The video's gotten over 5.2 million views, but the institute is hardly the only one waving the banner for gay rights; Google produced a Doodle toting the importance of fair treatment in the Games.

Got #SochiProblems? Responding to rampant reports about the underwhelming hotel situation at Sochi, Airbnb's begun promoting its Sochi listings—both generally and to complainers. Airbnb agency Pereira & O'Dell's Marisa Quiter calls this "a great opportunity for Airbnb to offer influential people a bit of humor and a warm, comfortable, safe place to stay—a vacation from their hotel." Airbnb has yet to close any deals with Sochi journalists, as far as we know, but this is a good lesson in keeping your eyes open for moments when influencers (or just people) need a helping hand. And whatever you think, you can't say Airbnb doesn't know how to sweeten a deal:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.