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Hail to the Chief... of Email Marketing [Infographic]

by Seamas Egan  |  
February 17, 2014

Presidents' Day is here, and I've been thinking about various US heads of state. I've wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test of time.

Some of you would likely be thrilled to have these leaders running your marketing campaigns, at least according to a recent poll about US presidents that we conducted at Campaigner. (See the infographic at the end of this article.)

As you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts:

Wine, Dine and Make Your Constituents Pledge Allegiance to You

Politicians and email marketers alike understand the importance of entertaining a crowd. Abraham Lincoln said it best: "I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer."

Customers love to be wined and dined (even virtually), but you also have to truly understand your clients and continually test new ways to reach them. Take baby steps: Start by changing your subject lines and button colors. Then make changes on a broader scale by trying split-testing with dynamic content or new pictures to see what resonates with customers and gets them to engage. Secure their loyalty so your customers pledge allegiance to you!

Wondering who is the most charismatic presidential communicator? Of those who responded to Campaigner's survey, President Clinton was crowned the most "charismatic communicator" with 21% saying he would be the best email marketing communicator. President Obama placed second with 18%; Franklin D. Roosevelt (13%) and Ronald Reagan (11%) placed third and fourth, respectively.

The Buck Stops... With You

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Seamas Egan is manager of revenue operations at email software and services provider Campaigner.

LinkedIn: Seamas Egan

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