A successful Super Bowl does more than generate buzz in the moment; it also generates brand advocacy beyond the initial ad run.

So, which businesses went beyond the buzz to increase brand advocacy through their Super Bowl ads?

The top three ad winners were Budweiser's "Puppy Love" ad, Cheerios's "Gracie" ad, and Coca-Cola's "It's Beautiful" ad, according to the following SDL infographic.

The reason Budweiser's ad tops the list is not just that it ignited 17,592 brand conversations but that 83% of conversations from Feb. 1 to 5 were brand advocacy-related. The retention rate of brand uplift post-game was 3.5%.

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image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski