Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox.

The following tips from Madison Logic's infographic features 10 email marketing best-practices that can get your emails noticed.

The first tip is to craft a subject line that sings. Surprisingly, Madison Logic found, punctuation isn't necessary and capital letters produce a lift in engagement.

What does matter in the subject line is personalization. For example, users are 22% more likely to open an email if they are addressed by their first name.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski