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Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim!

Take a trip back without leaving your cubicle. To highlight the importance of fair use and show how prevalent borrowed culture is in making anything good, Joe Sabia created The Office time machine. The project lets you pop in a date, then provides a supercut of "The Office" references about that time period. From Joe: "Culture is...what surrounds us and unites us, and it allows us to collectively laugh at a joke in The Office about Ben Franklin or M. Night Shyamalan. Culture, simply put, is the seasoning in a meal." A Google Docs working group has also been created to help Joe correct any mistaken references in the videos. Don't you love the crowd?

Facebook buys Oculus. Facebook's purchased Oculus VR, a virtual reality tech provider with the capacity to immerse you in a fictional environment. Why? Facebook is betting on virtual reality's becoming tomorrow's Facebook. In Zuck's words: "This is really a new communication platform.... Imagine sharing not just moments with your friends online, but entire experiences and adventures." Think of it: You could LIVE in Facebook, all the time. Some think the purchase bodes well for the future of Oculus for its growth attitude toward acquisitions: Instagram's still running strong, and that's more than what we can say for social sites that Twitter or Yahoo have purchased (RIP, Posterous and Flickr). Many, though, are terrified—a reaction so strong it drove Oculus co-founder Palmer Luckey to defend the company's decision, promising there wouldn't be any "specific Facebook tech tie-ins" with future products.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.