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#SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...

by Angela Natividad  |  
May 16, 2014

Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown. It's all a hop, a skip, and a skim away!

The world's toughest job. Just in time for Mother's Day, Card Store's "World's Toughest Job" topped the viral charts with over 20 million views. The video depicts people interviewing for what appears to be the toughest—if not most unreasonable—job in all the universe. Wait for the twist! (We're sure you can guess what it is.) P&G's emotional, production-rich "Thank You Mom" came in second. Share one with your nearest matriarch for bonus points.

Will Insta for food. Frozen veggie brand Birds Eye took advantage of an Instagram trend—the shooting and sharing of food—to give foodies an incentive to share its goodies. UK-based users can visit its pop-up store, The Picture House, to try two of its newest dishes. They're encouraged to share shots on Instagram: Dinner includes a tutorial from Marie Marte, an Instagram food photographer extraordinaire. Best of all? Once you've Instagrammed dinner, you get it for free.

Facebook vs. Twitter: what engages fans? Klout's done research on what gets people engaged on Facebook and Twitter. Top engagers on both are music and TV; software takes No. 3 on Twitter, while holidays are preferred on Facebook. Less engaging topics include electric cars, business news, and concerts. Also find out how influencers take advantage of those subjects.

Speaking of Twitter and Facebook, a Digiday article points to how both are courting small businesses with educational efforts (Twitter) and high-precision ad targeting (Facebook). Guess which platform small businesses prefer? Facebook: 57.9% of BIA/Kelsey study respondents use it to advertise (newspapers come second at 43.2%).

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Josh Druck Wed May 21, 2014 via web

    Maggie Fox had a great quote on the importance of content at our recent PeopleLinx ( ) roundtable. “Social networks are like puppies. If you don’t feed them, they die.” If I can belabor the analogy a little further, curating good and relevant material is the perfect hamburger helper for your original content. It’s a good way to complement and supplement lead-nurturing efforts. Great post – thanks for sharing!

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