This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)
"#Galaxy11: The Training" topped viral video charts with a dream team of sports stars, drawn together for one reason: Winning a futuristic game of soccer, using an array of Samsung products. If that sounds silly, it is... but the production value is Minority Report-worthy. Also, hey, an alien!
The New York Times meltdown in 96 pages. The media's abuzz with a huge NYT innovation report that was leaked to Buzzfeed. Alarm is palpable in the document, with quotes like "While we receive accolades for our digital efforts like 'Snowfall,' we nevertheless are at risk of becoming known as a place that does not fully understand, reward, and celebrate digital skills." Proposals range from TED-style talks to location-based news. Digiday's summarized the major points, and social media star Scott Monty nailed down what brands can learn from this "bombshell," addressing both audience development and strengthening the core product (in this case, the newsroom). Monty calls the document "essential reading for anyone who thinks of himself or herself as a digital leader." We agree, so here it is:
Take the first step (it's free).
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