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#SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

by Angela Natividad  |  
May 30, 2014
  |  1,240 views

Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

Mary Meeker's 2014 Internet Trends. It's that time of year! Mary Meeker's released her latest (and anticipated) report on where the Internet's headed. We suggest reviewing all 164 densely packed slides; but, if you can't, TechCrunch broke down the key insights. A few: Mobile now accounts for 25% of all Web use, app purchases comprise 68% of money made on mobile, and social networking is shifting from broadcasts to more selective sharing. You are forewarned. Also: Brush up on cyber security, because threats are rising.

A tweet that took 45 days? Social media pros are abuzz about a Président Camembert tweet that took supposedly 45 days (and up to 13 specialists!) to create—getting 2 Favorites... and little more else. (That is, until the media got a hold of it.) A Business Insider article, written to highlight the efforts that go into a single corporate tweet, won Président a flurry of ridicule and derision over the time and money brands waste for a result that's trademark "work by committee." (To be fair, all that effort was to create an entire campaign, not a single tweet.) The tweet was part of a promotion, #artofcheese, which—thanks to all this attention—is attracting more pungent entries than planned, whether deserved... or not.


Are your selfies #tryingtoohard? The Social Effort Scale, released by Axe, analyzes selfies to gauge whether they're "effortless," "trying too hard" or "not trying at all." According to the science, guys who try too hard tend to lose ladies' interest really fast, whereas effortless shots win the screaming ovarian masses. It's a smart leap on the selfies craze with a value-add on top, plus it advances Axe beyond its "use us and girls will fawn" positioning to something more interesting: Be yourself, and maybe girls will like it.

When content creation gets High Maintenance. Vimeo's investing in its first original show, an additional six episodes of Web series High Maintenance, created by 30 Rock casting director Katja Blichfield and Ed Sinclair. The new episodes will appear on Vimeo On-Demand, an effort to support original content creators (and make money for itself). It joins Amazon, Netflix, and Hulu, which have also begun producing or supporting exclusive content. Hulu notably hosts Chipotle's Farmed and Dangerous Web series; reviews aren't bad (rating an IMDB 8 out of 10). If you've ever considered storytelling on a larger scale, you've never had more allies.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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